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Social Networking
What is a Social Networking Site?
A social Networking site focuses on building online communities of people who share interests and activities. It also calls upon people to share information, their photos, videos, blog entries and music clips etc.
Now a day, everybody has a profile on a social networking site like facebook, Myspace etc. The idea of social networks is very similar to search engines where the most interesting and unique content comes on the top. It is important to reserve your brand name on the networking site and add your websites link to it.
How To Join?
It is very easy to make a profile on these social networking websites. Some of them simply ask you for a “username” and “password” and send you a registration mail. You confirm the email id by clicking on the link send by the site administrator and get started. The basics include completing your profile so that people can know more about you. You can enter details of your organization, its website link, services provided. You need to add people to your network, like your employees, colleagues or like minded businessmen. One can join many groups or communities as they are famously called.
Thereafter begins the real journey of making your business known and popular among the websites population.
The top 10 social networking sites of 2009 are:
- Facebook
- My Space
- bebo
- Friendster
- hi5
- orkut
- Perfspot
- yahoo 360
- zorpia
- netlog
Importance of Social Networking Sites in SMM:
- Since Social Networking Sites are used regularly by millions of people everyday, with thousands joining everyday, the market to promote your business is tremendous.
- With one click, millions can know of your business services and the interested visit your website for more details increasing the traffic of the website.
- You get to network with like minded people under one roof. In fact, one can learn more new and innovative ways to promote their business and convert their visitors to sales.
- Interacting with consumers who are interested in your services becomes easier.
- If you offer any promotional offers, announcing it on the social networking sites can increase the traffic to your website by threefold.
- Social Networking costs no money for investment but results in huge turnover if utilized to the fullest.
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