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Pay Per Click Management
Pay per Click is a way to get instant traffic to the website. Every time a search is run on Google & Yahoo, some results appear in colored tabs on the top and right hand side of the web pages. These are sponsored results from the websites enlisted for Pay Per Click or PPC.
If one is operating in a highly competitive market where organic SEO will take time to give results, a PPC campaign is well justified. Pay per Click Management Includes the following steps:
- Setting up the Adwords account: We set up your Adwords account in the search engine according to your choice & budget. The Search Engine can be the ones dominating the market. E.g. Google, Yahoo & Bing; they can be second tier or third tier search engines.
- Ad Text Optimization: Our goal is to create an ad that generates interest amongst the readers and convince them to click on the ad to visit your website.
- Landing Page Optimization: A landing page is the web page a user comes to after clicking the sponsored result of a search. We Optimize the Landing Page so that it meets the reader expectations in terms of quality & relevancy.
- Campaign Management: Campaign Management includes continually improving the ads, budget and bids in order to minimize the cost & get return on investment from the campaign.
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