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On Page Optimization
On page search engine optimization comprises of all the techniques that can be applied to the website without the help of other site owners. On Page Optimization is a very important factor in gaining visibility in the search engine result. Without On Page Optimization, the chances of a website being found in the search results are nil.
Following are the elements of a web page that need to be tweaked for On Page Optimization:
- The Page Title: Title tags help the search engines in determining the content of the specific web page. A Title tag helps visitors to identify your business and hence is a very important factor in on page optimization.
- Meta keywords: A meta-keyword tag, which is placed between the <head> tags, is used solely for the search engines.
- Meta Description: A websites Meta Description contains a brief description about that specific web page. Meta Description is important in a way that Google uses it to construct the snippet that appears below the result link.
- Heading tag: Heading tags are a great way to break up the content of the web page into readable chunks. After the Title tag, the heading tag is the most important on page element as the text inside the heading tag is given a lot of importance by the search engines.
- Body Text: There are various text styles that can be used in the content of the webpage. No visitor wants to read through blocks and blocks of text. The body text has to be concise and should highlight all the important points. This can be done via the <bold> tag and <italic> tag.
- Image alt Tag: Images are usually used in a web page to make it more visually appealing. However, search engine cannot interpret an image. The purpose of an "alt" tag is to allow the search engines to see the images as text.
- Breadcrumbs: A breadcrumb typically appears horizontally at the top of a page and is of immense SEO value. Breadcrumbs provide link back to each previous page the user navigated through to get to the current page. Breadcrumbs are useful in websites having a large amount of content arranged hierarchically. The symbol used to separate each element is a guillemet (>>), which indicates the path traveled.
- Internal Links: An internally linked website structure ensures that a website gets properly spidered by the search engines. They also help in increasing the page rank of internal pages. We use text link navigation, Footers and internal links to improve the internal linking structure.
- Outbound Links: Having outbound links from your website is a factor used by search engines to determine its authority. We ensure that there aren’t way too many outbound links from your website and that your website links only to relevant and good quality, High PR websites.
Our team works on these elements of the website for best results and maximum exposure to search engines.
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About Us