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Keyword Research: Popularity & Competitive Analysis
Keywords are what the user’s type into the search box of search engines. Optimizing an organization’s business name is generally very easy, but it usually yields results only from visitor’s who already know about it or from word of mouth.
Why is Keyword Research Important?
For any business, it is important to know about its demand in market. For SEO, it is important to know what the customers are ‘searching for’ in the search engines. That’s what makes keyword research a vital part of effective web marketing efforts. One can spend months in getting a top ranking position for his keyword, but it will be a waste of time and resources if nobody is searching for that keyphrase. The end result will be little or no traffic to the website.
Keyword research has to be focused on specific location, region specific or country. Keyword research could be business, service or product specific, since we are talking specific audience. Focus on region would help to get targeted visitors, not just wasted traffic.
Our Role:
We optimize your website for keywords to get visitors who have never heard of you but will be interested in your services. We do an extensive research on which keywords are best suited to optimize your website. Also, our clients take an active interest in providing us with words or phrases which describes their organization the best.
Coupled with teamwork, we also make use of the most accurate & popular tools available in the market to keep a check on the list of keywords we come up with. After a list of keywords is made, we further scrutinize it to eliminate unpopular and less competitive words. After all, the effort spent on optimizing poor keywords is nothing but waste of time and resources.
We are constantly updating our knowledge about what keywords are popular in the market & keep an eye on the competition. A fine balance is maintained between the demand for the keywords and the number of competing sites supplying relevant results.
Keyword Popularity:
Keyword Popularity is measured in terms of the number of people looking for that particular word or phrase. Thus, more the number of people searching for a phrase more is the popularity of that phrase. We have available to us the highest quality market research data which is continuously refreshed with time and we make sure our clients get an advantage of that.
The list of keywords we compile for our clients is always high on popularity. We use the most comprehensive and up to date keyword tools available in the market in order to maintain the accuracy of the keyword popularity data.
An Important point, Keyword Popularity is seasonal in nature and might vary from country to country. For e.g., if your business comprises of manufacturing winter wear, then the keyword popularity will drop in summers and rains. Also, Keyword popularity will be less in countries where it is Hot and Humid most of the year.
We make sure our clients business is targeted at the correct place at the correct time so that neither their energy nor their resources are wasted.
Keyword Competitiveness:
Keyword Competitiveness is the number of search results returned by a search engine after searching for a keyword or phrase. Each business has its raw competitors as well as direct competitors. Direct competitors are the ones eyeing the search engine market for the exact keyword as you. It is these direct competitors who are the real competition.
We analyze the competition in the market and then select the keywords after careful evaluation. After which the keyword effectiveness index (KEI) is calculated. KEI is often used to measure the effectiveness of various keywords combination.
After Calculating the KEI of all the keywords, we prioritize all the keywords and select the most suitable keywords for the clients business.
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